MATHRUBHUMI DAILY
ADVERTISEMENT TARIFF EFFECTIVE FROM 16.12.2008  
   
SPECIFICATIONS
COLUMN WIDTH
Size of type page           :  52 Cms x 32.6 Cms 1 Col.    :  3.9 Cm 5 Col.   :     20.3 Cm
Column Length               :  50.6 Cms 2 Col.    :  8 Cm 6 Col.   :     24.4 Cm
No.of Columns to Page   :   8  3 Col.    :  12.1 Cm 7 Col.   :     28.5 Cm
Screen: Black & White    :   100 lpi 4 Col.    :  16.2 Cm    8 Col    :     32.6 Cm
Colour                            :   100 lpi    
   
MATERIAL
Artworks, Art pulls, Digital formats with colour guides/printouts
 
EDITIONS / OFFICES 
 
Kozhikode : K. P. Kesava Menon Road, Kozhikode - 673 001. Ph: (0495) 2366655,
Fax: 2365792, 2366656.   e-mail  :mbiadvts@gmail.com
Kochi : Kaloor, Kochi-682017. Ph:0484-2531708. Fax:2531784.  
e-mail : mbichnadvt@rediffmail.com
Trivandrum : Vanchiyoor, Trivandrum-695035. Ph:0471-2461071. Fax:2462045.  
e-mail : mbitvm@gmail.com
Thrissur : Veliyanoor Road, Thrissur - 680021 Ph: 0487-2423284. Fax:2442007.  
e-mail : mbitcr@yahoo.com
Kannur : Thana, Kannur-670012. Ph:0497-2701918. Fax: 2701880. 
e-mail: mbiknr@yahoo.com
Kottayam : S.H. Mount, Kottayam - 686 006. Ph:0481 - 2568055, Fax: 2561044.  
e-mail: mathruktm@gmail.com
Malappuram : Palathara, Kottakkal, Malappuram-676503. Ph: 0483 2745800. Fax:2745728.   
e-mail: mbimpm@yahoo.com
Kollam : Ramankulangara, Kollam-691 003, Ph: 0474-2790761. Fax: 2790693.  
e-mail: mbiklm@gmail.com
Palakkad : 100 feet Malampuzha Road, Puthoor, Palakkad - 678001, Ph: 0491 2521900.   
e-mail: mbipkd@yahoo.com
 
Mumbai : Solaris No:1, D Wing-46, Ground Floor, Universal Industrial Estate 
  Sakthi Vihar Road, Opp.L&T Gate No:6, Andheri (E), Mumbai-400 072
  Phone : 022 - 28571385/1386.   e-mail : dailymumbai@gmail.com
Delhi : 207, Suryakiran Building , 19 Kasturba  Gandhi Marg , New Delhi - 110001 
Tel : 011 23733122 / 3123  Fax : 011  23733124 .   e-mail : mbidelhi@gmail.com
Bangalore : High Point IV, 10th Floor, No:4912, 45 Palace Road, Bangalore-560 001
  Ph: 080 - 22253029 / 22284293.   e-mail : mbibgl@gmail.com
Chennai : 7/7th Floor, 'B' Wing, Parsn Manare, Gemini Compound, Chennai - 600 006
  Ph: 044 - 28276486 / 28271085.  
Coimbatore : 4H, Sreenivasa Saraswathy Apartments, IIIrd Street, Gopalapuram, 
  Coimbatore-641 018. Ph: 0422-2302047, 2300567.   e-mail : mbicbe@yahoo.com
 
REPRESENTATIVE OFFICES
 
Kolkatta : Ground Floor, 58 Beck Bagen Row, Calcutta-700 017. Ph: 033-22477328.  
e-mail : raviprasad89@yahoo.co.in
Hyderabad : 2-2-114, 2nd Floor, Uma Mansion, New Nallakunta, Hyderabad-500 044
  Ph: 040-27560047.    e-mail : mathrubhumihyd@gmail.com
Baroda : S 14 , Vrund Complex, Urmi Char Rasta, Baroda, Gujarat - 390 020
  Ph/Fax: 0265-2357516.   email : sanjaychawda@hotmail.com
Ahmedabad : R D Associates, 310, Shaan Complex, B/H Sakar 4,
  Opp M.J Library, Ellis Bridge, Ahmedabad-380 006. Telefax : 079 26579115.   
e-mail : reynadesai@dataone.in
Gulf : Mint Media MFZ _LLC , RAK Media City , P O Box 117690 , Dubai , UAE     
Ph : 00971 50 7840537 .  e-mail : info@mintmediame.com
EAR PANELS
 
Weekend Ear Panel (Colour) All India: Rs.15,000/-
Main Issue Ear Panel (B&W) All Kerala Editions: Rs.10000/-, All India Editions (B&W): Rs.11000/-,
All India + Gulf (B&W): Rs. 12,000/-.
Main Issue Ear Panel (B&W): Calicut: Rs.3000/-, Kochi: Rs.3000/-, Thiruvananthapuram: Rs.3000/-, Thrissur: Rs.3000/-,
Kannur Rs. 3000/-, Kottayam Rs.3000/-, Malappuram: Rs.2500/-, Kollam: Rs.2500/-, Palakkad: Rs.2500/-,
Mumbai Rs. 2500/-, Chennai: Rs.2500/-, Bangalore: Rs.2500/-, Delhi: Rs.2500/-, Gulf Only: Rs.3000/-.
100% Extra for Colour Ear Panels
   
INTERNET
   
468 Pixels X 60 Pixels Top Banner Home Page                     : 1,00,000/-  
2nd Banner 468 Pixels x 60 Pixels Banner : 50,000/-
468 Pixels X 60 Pixels  Banner Home Page  (3rd Banner onwards)       : 40,000/- (3rd Banner onwards)
204 Pixels X 67 Pixels Prime panel Home page (2 Nos.)    : 50,000/- (each)
150 X 60 Pixels Right Top Panel                           : 50,000/-  
133 Pixels X 133 Pixels Side panel Home Page    : 35,000/-  
133 Pixels X 80 Pixels                            : 25,000/-  
Detailed news Popup - 468 Pixels x 60 Pixels   (Top Banner)  : 25,000/-  
Detailed news Popup - 468 Pixels x 60 Pixels    (Bottom Banner)    : 20,000/-
Inner Page 468 Pixels X 60 Pixels Banner                        : 25,000/-  
Rs.45/- per sq.cm. for display ads in Internet. Rs.30/- per word for classifieds
Rs.10/- per sq.cm. extra in Internet for Display ad placed in any edition of Daily.
Rs.10/- extra per word in Internet on Classified advt. placed in any edition of Daily.
 
For advertisement appearing with box number C/o .this paper, a fee of Rs.20/- for the first insertion only.
Postage Rs.100/- for forwading the replies will be charged extra(Overseas postage: Rs.300/-)
Spl.heading charges (Single line) 1 Edn:Rs 100/-, 2Edn:Rs.120/-, 3 Edn:Rs.125/-, 4&above:Rs.150/-
Spl.heading charges (two line) 1 Edn:Rs 200/-, 2Edn:Rs.240/-, 3 Edn:Rs.250/-, 4&above:Rs.300/-
Spl.heading charges (Three line) 1 Edn:Rs 300/-, 2Edn:Rs.360/-, 3 Edn:Rs.375/-, 4&above:Rs.450/-
 
Material format for Internet : gif/flash
CLASSIFIED
   
For Classified Bold Rs.1/- extra per word rate 
Internet Rs.10/- per word extra on Classified advt. placed in any edition of Daily.
 
For advertisement appearing with box number C/o.this paper, a fee of Rs.20/- for the first insertion only.
Postage Rs.100/- for forwarding the replies will be charged extra (Overseas postage:Rs.300/-)
   
Spl.heading charges (single line) 1 Edn:Rs.100/-, 2 Edn:Rs.120/-, 3 Edn:Rs.125/-, 4 & above: Rs.150/-
Spl.heading charges (two line) 1 Edn:Rs.200/-, 2 Edn:Rs.240/-, 3 Edn Rs.250/-, 4 & above: Rs. 300/-
Spl.heading charges (three line) 1 Edn:Rs.300/-, 2 Edn:Rs.360/-,  3 Edn: Rs.375/-, 4 & above: Rs.450/-

   
ANY KERALA PERSONAL AD + GULF EDITION
   
Any Kerala Edn + Rs. 25/- for Gulf Personal Ads (B&W).
   
All previous rates are hereby cancelled: 16th December 2008.
 
For Details:
The General Manager - (Advertisement), Mathrubhumi Ptg. & Pub. Co. Ltd.
K.P. Kesava Menon Road, Calicut-673 001. Phone: (0495) 2366655; Fax:(0495) 2366656
E-mail : advt@mpp.co.in

ADVERTISEMENT TARIFF - MATHRUBHUMI DAILY REVISED RATES w.e.f  16th  December 2008
EDITIONS DISP FRONT PAGE FINANCIAL PERSONAL * CLASSIFIED DISPLAY Classified **
 
B&W
Colour
B&W
Colour
B&W
Colour
B&W
Colour
B&W
Colour
Words
Calicut
115
230
285
400
125
250
65
110
95
190
38
Kochi
170
340
425
595
180
360
110
180
145
290
38
Trivandrum
130
260
325
455
140
280
75
125
105
210
38
Thrissur
115
230
285
400
125
250
70
120
95
190
38
Kannur
95
190
238
333
102
204
55
95
80
160
38
Kottayam
130
260
325
455
140
280
75
125
110
220
38
Malappuram
75
150
185
260
85
170
50
85
60
120
38
Kollam
90
180
225
315
95
190
60
100
80
160
38
Palakkad
80
160
200
280
85
170
50
85
66
132
38
Mumbai
39
78
95
135
45
90
25
40
33
66
21
Chennai
26
52
65
90
35
70
18
30
25
50
21
Bangalore
39
78
95
135
45
90
25
40
33
66
21
Delhi
33
66
80
115
40
80
21
35
27
54
21
Gulf
200
400
500
700
220
440
160
265
180
360
26
Mumb+Chen+Bang+Delhi
100
200
250
350
100
200
Kerala
725
1450
1813
2538
785
1570
550
910
645
1290
63
India
780
1560
1950
2730
850
1700
595
980
695
1390
65
India + Gulf
835
1670
2088
2923
910
1820
640
1055
745
1490
67
Kerala + Gulf
780
1560
1950
2730
850
1700
595
980
695
1390
64
Kerala + Mumbai
750
1500
1875
2625
815
1630
570
940
660
1320
64
Kerala + Bangalore
750
1500
1875
2625
815
1630
570
940
660
1320
64
Kerala + Chennai
750
1500
1875
2625
815
1630
570
940
660
1320
64
Kerala + Delhi
750
1500
1875
2625
815
1630
570
940
660
1320
64
Any 2 Editions
44
Any 3 Editions
47
Any 4 Editions
50
Any 5 Editions
53
Any 6 Editions
55
Any 7-9 Editions
63
Any 10-13 Editions
65
* Obituary, Wedding Ads, Favours Received, Crorepathi, Bon Voyage &  Greetings fall under this category.
** For Classified Bold Re.1/- extra per word rate.

ADVERTISEMENT TARIFF - PERIODICALS
  Colour Black & White
  Back Cover Inside Cover Full Page Half Page Full Page Half Page  1/4  1/3
Grihalakshmi 2,00,000 I              1,50,000 100,000 60,000 50,000 30,000 20,000 25,000
    II             1,25,000            
Arogya Masika 1,40,000 I              1,15,000 80,000 45,000 40,000 25,000 15,000 17,500
    II             1,00,000            
Mathrubhumi 40,000 I                 35,000 20,000 10,000 10,000 5,000 3,000 3,500
Illustrated Weekly   II                30,000            
Chithrabhumi 30,000 I                 25,000 15,000 8,000 7,500 4,000 2,500 3,000
    II                20,000            
Sports Masika 55,000 I                 44,000 25,000 13,000 12,500 6,500 3,500  
    II                35,000            
Balabhumi 30,000 I                 25,000 15,000   7,500 4,000    
    II                20,000            
  Display Classified   : Rs.45 per word(Minimum 10 words)
  Black & White Colour Box service charge + Postage : Rs. 20 + Rs. 100
Thozhilvartha  Rs.175/- per Sq.cm  Rs.350/- per Sq.cm Overseas postage  charge : Rs. 300
        
    One line Special Heading : Rs. 100
      Two line Special Heading  : Rs. 200
   
PREMIA - DAILY (ALL EDITIONS)
   
Any specified inside page : 25% extra
Top of advertisement column                                      : 25% extra
Page 3                                                                     : 40% extra
Page 5 solus                                                             : 45% extra
Back page of main issue                                              : 50% extra
Island position                                                          : 50% extra
   
PREMIA - THOZHILVARTHA
   
Front page                                                             : 150% extra
Any specified inside page                                         : 25% extra
Page 3                                                                  : 40% extra
Page 5                                                                    : 30% extra
Back page                                                                   : 50% extra
 
THOZHILVARTHA (MECHANICAL DATA)
 
full page                                                                  : 24.4 cm x 31.6 cm
1 column                                                                 : 3.9 cm
2 column                                                                   : 8 cm
3 column                                                                   : 12.1 cm
4 column                                                                    : 16.2 cm
5 column                                                                   : 20.3 cm
6 column : 24.4 cm
   
WEEKLY & MAGAZINE (MECHANICAL DATA) EXCEPT GRIHALAKSHMI
 
Width      Height
Full Page                                                                    : 16.3 Cm   x  22.5 Cm
Full Page Bleed (Material)                                           : 18.8 Cm   x  26.0 Cm
Full Page Trimmed                                                      : 18.5 Cm   x  25.4 Cm
Double Page                                                               : 34.6 Cm   x  22.5 Cm
Double Page Bleed (Material)                                    : 37.6 Cm   x  26.0 Cm
Double Page Trimmed                                                : 37.0 Cm   x  25.4 Cm
½ Page Vertical                                                         : 7.9 Cm   x  22.5 Cm
½ Page Horizontal                                                     : 16.3 Cm   x  11.0 Cm
¼ Page Vertical                                                        : 7.9 Cm   x  11.0 Cm
¼ Page Strip                                                             : 16.3 Cm   x    5.0 Cm
   
GRIHALAKSHMI (MECHANICAL DATA)
 
Width      Height
Full Page (Print Area)                                              : 16.8 Cm   x  21.5 Cm
Full Page Bleed (Material)                                        : 19.8 Cm   x  26.0 Cm
Trimmed Size                                                           : 19.5 Cm   x  25.5 Cm
Double Page (Material)                                           : 35.6 Cm   x  21.5 Cm
Double Page Bleed (Material)                                   : 39.6 Cm   x  26.0 Cm
Double Page Trimmed                                          : 39.0 Cm   x  25.5 Cm
½ Page Vertical                                                       : 8.1 Cm   x  21.5 Cm
½ Page Vertical(Bleed)                                              : 9.5 Cm   x  26.0 Cm
½ Page Horizontal                                                 : 16.8 Cm   x  10.5 Cm
½ Page Horizontal (Bleed)                                        : 19.8 Cm   x  12.6 Cm
Quarter Page                                                           : 8.1 Cm   x  10.5 Cm
Quarter Page Strip                                                    : 16.8 Cm   x    5.0 Cm
Quarter Page Strip (Bleed)                                       : 19.8 Cm   x    7.0 Cm
1/3 Page                                                                : 5.4 Cm   x  21.5 Cm
 
BALABHUMI (MECHANICAL DATA)
 
Width       Height
Full Page                                                                  : 11 Cm   x  16 Cm
Full Page Bleed (Material)                                        : 13.4 Cm   x  19 Cm
Full Page Trimmed                                              : 13 Cm   x  18.4 Cm
Double Page                                                            : 23.6 Cm   x  16 Cm
Double Page Bleed (Material)                                   : 26.8 Cm   x  19 Cm
Double Page Trimmed                                          : 26 Cm   x  18.4 Cm
½ Page Vertical                                                     : 5.3 Cm   x  16 Cm
½ Page Horizontal                                                : 11 Cm   x   7.8 Cm